From electrician to AI automation.
I spent over 10 years working as an electrician. I started on the tools, moved into smart home installation, and eventually worked as a technical specialist for Delta Dore, a European smart home manufacturer, where I handled sales, technical support, and installer training across the UK.
I know what it's like to come home after a 12-hour day and spend another 3 hours on quotes, invoices, and chasing payments. I know what it's like to miss a ยฃ2,000 job because I was under a sink and couldn't answer the phone. I know what it's like to have your entire business in your head and your notes app.
When AI agents started becoming practical in 2026, I saw an opportunity to solve the problems I'd lived with for a decade. Not with generic chatbots or fancy dashboards, but with tools that actually work the way tradespeople work: on WhatsApp, on the phone, without any complexity.
How Precixa Started
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2014Jeet starts working as an electrician in the UK. Learns the trade from the ground up.
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2017Moves into smart home installation. Starts working with home automation systems, learning how technology can make homes smarter.
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2019Joins Delta Dore as a technical specialist. Handles sales support, installer training, and technical documentation across the UK market.
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2022Founds Thinkbig Technologies. Begins exploring how AI and automation can help trades and service businesses run more efficiently.
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2026Launches Precixa. After months of research and testing, builds the first AI trade assistant specifically for UK businesses. Based in Leicester.
Our Values
Practical Over Fancy
We build tools that solve real problems, not technology for technology's sake. If it doesn't save you time or make you money, we won't sell it to you.
Honest and Transparent
No jargon, no hype, no hidden fees. We tell you exactly what our AI can and can't do. If something isn't right for your business, we'll tell you.
Built for UK Trades
We're not a generic AI agency. We build specifically for UK tradespeople and service businesses because that's the world we come from.
WhatsApp First
We build where your customers already are. For UK trades, that's WhatsApp. Not fancy portals or apps they'll never download.
Based in Leicester. Working Across the UK.
Precixa is based in Leicester, in the heart of the East Midlands. We work with tradespeople, service businesses, and small companies across the entire UK. Everything runs in the cloud, so location doesn't limit who we can help.
We've chosen Leicester deliberately. It's a city with a strong trades community, excellent transport links, and a growing tech scene. We understand the Midlands business landscape because we're part of it.
How Our AI Works
Our AI assistants are built on open-source technology (Hermes Agent) and powered by leading AI models from OpenAI. This means:
- Your data stays secure. We host everything on UK/EU servers. We're registered with the ICO.
- Your AI learns your business. The longer it runs, the better it knows your services, pricing, and customers.
- No vendor lock-in. If you ever want to leave, we export your data and configurations. You own your business information.
- Always improving. AI technology gets better every month. Your assistant benefits from those improvements automatically.
Book a free 30-minute discovery call.
We'll listen to what you need and show you exactly how Precixa would work for your business. No jargon, no pressure.
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